We can't make ground in expanding our presence on the screen if we don't have our point of view at the table. Hulu’s chief marketing officer Kelly Campbell has been promoted to president of the Disney-controlled streamer.
The appointment was made by Direct-to-Consumer & International chairman Kevin Mayer less than a month after Hulu was integrated into Disney’s business operations under him. Reporting to Mayer, she succeeds Randy Freer, who exited as Hulu CEO in that restructuring.
As Deadline reported at the time, Disney was expected to hire a business leader to oversee Hulu’s operations within the DTCI system. Campbell’s oversight does not include original scripted programming, which remains within Peter Rice’s group, with Dana Walden, chairman of Disney Television Studios and ABC Entertainment, in charge of Hulu original scripted series, and FX chairman John Landgraf spearheading the FX on Hulu portfolio of the streamer.
Thanks Deadline for the announcement.